Operating model
A small, AI-native company running a portfolio.
Feltan operates a portfolio of platforms on a shared intelligence layer. The same three loops compound across every brand.
AI-first by design.
Feltan is built AI-first. Every platform is designed to be authored, operated, and improved by a small team using the same generation of tooling that the platforms themselves help users navigate. Where automation works, it replaces process. Where judgement is required, it is concentrated in the smallest number of qualified people.
The result is an operating cost structure closer to a software company than to a professional-services firm, applied to professional-services-grade outputs.
Every platform reads from, and contributes to, the same body of research.
Country energy risk, industry energy risk, AI impact assessments, jurisdictional regulatory shifts, salary benchmarks, AI-tool evaluations, layoff-radar data, and editorial coverage all sit in a single layer.
- AxeRocket cites it in client reports.
- TheRiskAgent purchases sit on top of it.
- Search & Counsel uses it to brief mandates.
- ExecAdvo distils it weekly.
- New platforms inherit it on day one.
Three channels, in order of weight.
- Search. Long-form content on each brand site is the primary acquisition surface. Insights pieces, philosophy essays, and methodology pages compound over time.
- Reports. Every paid report is itself a distribution asset. A report bought for one decision becomes a source of return visits, referrals, and follow-on purchases.
- Networks. Senior introductions through Search & Counsel, expert appearances in AxeRocket reports, and ExecAdvo interviews seed the relationships that institutional advisory firms used to seed inside their own walls.
Three loops, all running on the same intelligence layer.
- Intelligence to reports to paid users. Research is structured into reports; reports convert readers into subscribers and one-off buyers.
- Reports to expert introductions to network effects. Each report surfaces vetted experts and recruiters; each introduction strengthens the network the next report draws on.
- Content to acquisition to conversion. Long-form essays and weekly briefings draw audience; audience converts into report buyers, subscribers, and search clients.
Each loop reinforces the other two. That reinforcement, rather than any single product, is the company.